Is SEO or SMO better? Why?

Difference between SEO & SMO

This question has been asked many times before and the only answer is what do you want out of your website. If your only care about acquisitions and relevant hits then go for PPC first and work out what keywords actually get your conversion before you look into SEO.

I am the founder of your digital partnr and though I am really good at what I do I won't suggest you dont dive into SEO without a plan. It is not something you can do overnight it takes alot of work and most people don't even know the number of problems they normally have on their own sites.

We always suggest you perfect your on page optimization + site architecture + page speed and then do some pay per click marketing(SEM) to find relevant keywords - find the keywords that drive conversations and figure out the ones you pay alot of for. Then plan an SEO campaign around those keywords.

Note: SMO in our opinion is important because it drives conversions from the other end. Search and social go hand in hand and working in a mix between both can really help you achieve the best results.

Another thing to note is that social matrix are playing a bigger role in SEO every day so without SMO your not going to get to far in SEO.

SEO done badly can ruin your website for years to come. One such example is hiring someone to create back links for you who will buy back links from all over the world. This can throw your TDL distribution out and send you in backward directions while your SEO mangers shows you some short lived results.

With that said its getting to the top that drives the traffic and if you don't build good websites then don't bother with SEO as the technology behind your site architecture has already started to make a difference and will continue to do so even more by the end of 2016.

Here are some prerequisite for SEO today in 2016 which I am guessing most people would not even put a second thought to yet play a big role in the future of your SEO campaigns.

you must have an SSL certificate installed

your site must load in less than 3 seconds if not eCommerce and less than 2 seconds if you are an eCommerce site

your page speed score should be over 80

Your mobile site should render properly and load in less than 0.6 seconds total time

SEO :-  Its a digital marketing technique to show a website in search engines like google , yahoo & bing  when certain keywords related to business are typed or searched by the  search engine users. It can be mobile or web searches.

Purpose of doing search engine optimization 

The purpose behind doing a seo campaign is to get traffic and leads from search engine source. The leads which we get from search engines are mostly possitve leads with maximum chances of conversion. That is why entreprenuers prefer SEO as a long terms strategy. SEO is a never ending stuff . Once you start the campaign you have to optimize the website according to the latest algorithm and trends of search engines.

Benefits :-  100% positive leads , Free clicks & impressions , citation when typed in search engine or maps .

SMO  

Smo or social media optimization is using the power of social media promote a business .  As we know people spend lots of time in facebook,twitter,instagram & linkedin etc . its a great idea to target them in those platforms.  But for an effective social media optimization you need huge fan following because now a days social media companies are restricting the reach of business posts to the audience . I.E suppose you are  posting on FB PAGE and audience size is 100000 it will only show to the 10% or less audience.  There for you need a huge audience to become successful on SMO.

Purpose :-  Spreading awareness , Information about offers , Audience engagement , Customer service , Getting reviews .

Benefits 

  SMO is a great way to show the value of your brand . Now a days before buying a client always sees how many fb fans are there , how many followers are there in twitter . Apart from that customers always try to connect through the social pages to interact about product or services. So SMO is the ultimate way to keep your customers happy .

CONCLUSION 

   Both SEO and SMO has different potential and both are necessary to be implemented in the digital marketing of any business. And one must see what is the current scenario of SMO or SEO in the country . As we know that in part of the world search engines are banned and in some part social networks . So first keep your audience in mind then the country then  you can select whether SMO or SEO . Thanks . Hope it helped .